Social Media for Small Business Workshop

E-Newsletter Creation using MailChimp

Having an e-newsletter for your business is a great way to stay in touch with customers – especially when they’re not quite ready to buy. We’ll set up an e-newsletter template using MailChimp (free for up to 500 email addresses) and you’ll leave with a firm grasp on how to draft your first e-newsletter and send it to your email database. If you attended the fist two sessions in this series and developed a website, I’ll show you how to create a newsletter subscription link on your website. Prerequisite: General computer skills.

For most small business owners, myself included, time and money are in short supply, especially when it comes to marketing. The “Social Media for Small Business” workshop series will begin with a free workshop focusing on why it is important to engage in social media as a small business owner. We’ll also discuss which platforms you should engage in to get the most out of your time. Bring your laptops to subsequent workshops where we will create a WordPress website/blog, Twitter account, Facebook FanPage, LinkedIn Profile and a MailChimp e-newsletter. I’ve also designed a workshop which will introduce you to the tools necessary to manage all of these platforms and to create content to share with your consumers.

All workshops in this series are organized and presented by Suzanne Hull of Contemporary Business Solutions.